Overview

Amplets allow users to send AMP emails without having to write any AMP content, which can be cumbersome and require specific expertise. They are reusable content blocks that let you add dynamic and interactive elements inside these emails. With Amplets, users can continue sending their standard HTML content with an Amplet container code included. Netcore then dynamically transforms the HTML email into an AMP email, replacing the container with interactive AMPlet elements like ratings, forms, quizzes, and more.

This approach helps you maintain consistency, reduce repetitive coding, and deliver engaging experiences directly in the inbox. If any failures are encountered during the AMP generation, such as email size restrictions, the standard HTML content is used as a fallback, ensuring reliable delivery.

Users can book flights, purchase products, or fill out forms without leaving their email. Amplets work across more email clients, ensuring better reach. They are simple to configure through Netcore's platform without the need for AMP coding skills, reducing setup time and development effort.

In short, Amplets bring the benefits of AMP with minimal effort, offering a practical and cost-effective bridge to dynamic, interactive email campaigns.

Success Story

An insurance company aimed to enhance its first-party data collection to improve personalization and ROI. Instead of linking to an external landing page, they embedded interactive form elements as Amplets directly into their HTML email campaigns. This allowed customers to submit information without leaving their inbox, resulting in a 30% increase in data collection and a direct positive impact on marketing ROI.

Key Features

• No AMP Coding Required – Automatically transform HTML emails into AMP emails.
• Reusable content units – Create once, use across campaigns.
• Dynamic rendering – Insert personalized or contextual content with ease.
• API & SMTP Support – Amplets are supported on both email API and SMTP sending methods.
• CPaaS Templates – Create and manage Amplet-specific templates directly within the CPaaS dashboard.
• Built-in Fallback – If AMP generation fails, the standard HTML content is sent without the Amplet container.
• Consistent branding – Maintain uniform design and tone across emails.

Configure and Send Email

Follow the given steps on how to configure and send AMPlet emails:

You can send Amplets by including the container in your HTML content via API or SMTP. Alternatively, you can create Amplet-specific templates within the CPaaS dashboard instead of passing the entire HTML content in each request.

• Insert Placement Container: In your HTML content, add a container with a unique ID where the Amplet should render:

<container id="LARGE_2PG323B0"></container>

• Enable Amplets in Mail Settings: In the API request, set the enable field of the amplets property to true:

"mail_settings": {
  "amplets": {
    "enable": true
  }
}

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Note

If there are any failures encountered during AMP generation (e.g., email size restrictions), the standard HTML content is used as a fallback, and the Amplet container is excluded from the email.

Use Cases

Refer to the given table to know some top use cases for Amplets across different industries.