Overview

The WhatsApp Template Analytics API lets you programmatically fetch performance metrics for your approved WhatsApp message templates. Use this API to track delivery, read rates, button clicks, spend, and downstream conversion events (app and web) over a selected date range.

This API is designed for developers and analytics teams who want to pull template performance data into internal dashboards.

Provide template identifiers and a date window, and the API returns analytics with optional metric filters and pagination support.

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Use the API when you need:

• Automated data extraction
• Custom analytics pipelines
• Cross-system reporting
• Data warehouse ingestion
• Programmatic template comparisons
• Scheduled performance jobs

Primary Use Cases

1. Build Internal Dashboards
   Pull template performance data into your own reporting systems or BI tools to create custom dashboards across campaigns and templates.
2. Campaign Performance Monitoring
   Track how each template performs across delivery, reads, clicks, and conversions without manual exports.
3. Conversion Attribution Analysis
   Measure downstream app and website actions attributed to template clicks for ROI and funnel analysis.
4. Cost & Efficiency Tracking
   Monitor spend and cost-per-outcome metrics to optimize template usage and campaign strategy.
5. Automated Reporting Pipelines
   Schedule API pulls to generate daily or weekly performance reports automatically.
6. Template A/B Performance Comparison
   Fetch analytics for multiple template IDs in one request and compare performance programmatically.