The Conversions API (CAPI) allows businesses to send data about key customer interactions and conversions from WhatsApp conversations to Meta for improved ad targeting and performance measurement.
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Responses
400
Invalid Conversion Data
The conversion event data is invalid or missing required fields.
Common Issues:
Missing ctwa_clid for CTWA campaigns
Invalid mobile number format
Missing required event fields
Invalid timestamp format
JSON
{
"status": "failure",
"message": "Meta API returned error",
"data": {
"error": {
"message": "Invalid parameter",
"type": "OAuthException",
"code": 100,
"error_subcode": 2804071,
"error_user_title": "Missing CTWA clid",
"error_user_msg": "Your event is missing a ctwa_clid parameter."
}
}
}
404
Invalid WABA ID or Configuration
The WhatsApp Business Account ID is invalid or not properly configured.