Overview

As per the latest TRAI guidelines, Promotional Communication (including Service Explicit (SE) messages) is now permitted only between 10:00 AM and 9:00 PM IST. Messages sent outside this window will be rejected by the DLT platform.

Key Changes

1. Template Creation

We have added a option to save the DLT Template Type during template setup. Users can select from predefined DLT types

• Promotional
• Service Explicit
• Service Implicit
• Transactional

The selected type will be stored for downstream processing.

2. Message Sending Logic

• When DLT Template ID is passed: pass this parameter in API dlt_template_type(optional parameter). This is done to notify us the template type.

• When DLT Template ID is NOT passed: we will check via the template created on our panel, whether it's template type is service explicit and hold the message on our end accordingly.

If dlt_template_type = Service-Explicit then, messages sent outside 10:00 AM– 9:00 PM will be held internally on the Netcore side and will be sent out once the DND hours are over.

3. API Enhancements

We have introduced an optional parameter: dlt_template_type which will be supported SEND message API.

Samples

1. Single Message API

http://bulkpush.mytoday.com/BulkSms/SingleMsgApi?feedid={{FEEDID}}&To={{Recipient_Mobile_Number}}&Text={{Text}}&templateid={{Template_id}}&dlt_template_type=Service-Explicit&username=91xxxxxxxx&password=xxxxxxx&ssl=2

2. CSV Upload API

curl --location 'https://bulkpush.mytoday.com/BulkSms/UploadCsvWithPlaceHolder' \
--form 'feedid="392091"' \
--form 'Upload=@"/path/to/file"' \
--form 'Username="987067733"' \
--form 'Password="18@Abhishek"'

For sample CSV, click here: DLT CSV